Responsible for completing marketing plan for property.
Manages all e-commerce opportunities.
Develops a good working relationship with tourism bureaus and community leaders.
Conducting Daily Marketing Activities that Achieve Department Goals
Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
Ensures consistent marketing message is communicated in all advertising and collateral efforts.
Manages marketing budget throughout year.
Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
Ensures property is represented on all quality internet sites that have the potential of providing business.
Works closely with respective Convention Bureaus and Chambers of Tourism.
Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
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